How to Earn Using Beehiiv and Instagram: Monetizing Through Email Ads

Introduction

In today’s digital landscape, combining a powerful email platform like Beehiiv with the reach of Instagram can be a game-changer for earning passive income. This guide will show you how to grow an audience, create compelling emails, and monetize through ads placed in the emails you send to your subscribers.

Whether you’re a content creator, entrepreneur, or someone exploring new income streams, this guide will equip you with actionable strategies.

Module 1: Quality Over Quantity

1.1 Why Quality Matters

• Building a smaller, highly engaged audience is more valuable than a large, inactive one.

• Advertisers prefer audiences that trust you and engage with your content.

• High-quality emails lead to better open rates, click-through rates, and ad performance.

1.2 How to Focus on Quality

• Always prioritize creating content that provides real value to your subscribers.

• Understand your audience’s interests and address their needs in every email.

• Interact with your subscribers by replying to their feedback or questions.

Module 2: Understanding Beehiiv and Instagram

2.1 What is Beehiiv?

• Beehiiv is an email newsletter platform designed for creators and businesses.

• Key features include:

  • Tools for growing your subscriber list.

  • Simple ad placement options for monetization.

  • Analytics to track your email’s performance.

2.2 Why Use Instagram?

• Instagram’s 1 billion+ user base makes it ideal for promoting your newsletter.

• Features to leverage:

  • Stories and Reels to showcase your email content.

  • Posts to drive traffic to your Beehiiv signup page.

  • Direct messages for personalized interactions.

Module 3: Setting Up Beehiiv Correctly

3.1 Creating Your Beehiiv Account

• Go to Beehiiv.com and create an account.

• Fill in your profile details, including a professional photo, your name, and a brief bio.

• Customize your newsletter’s branding by adding a logo and selecting brand colors.

3.2 Crafting Your First Email

• Start with a clear subject line that grabs attention. For example: “3 Tips to Save Money This Week.”

• Write the email in simple language, breaking up text into short paragraphs.

• End with a call-to-action (CTA), such as: “Check out this resource” or “Reply with your thoughts!”

3.3 Building a Subscriber List

• Use Beehiiv’s tools to create a signup page. Share the link on Instagram and other platforms.

• Offer a lead magnet, like a free eBook or checklist, to encourage signups.

• Always focus on attracting people who are genuinely interested in your content.

Module 4: Growing Your Instagram Audience

4.1 Setting Up a Professional Profile

• Use a clear profile photo or logo.

• Write a concise bio explaining who you are and what value your newsletter provides.

• Include the link to your Beehiiv signup page in your bio.

4.2 Creating Quality Content

• Post consistently but focus on value. For example:

  • Share snippets or highlights from your newsletters.

  • Use carousels to present tips or insights.

  • Post behind-the-scenes content to build a personal connection.

• Use Instagram Reels and Stories to attract new followers and engage with your existing audience.

4.3 Engaging with Followers

• Reply to comments and DMs to build trust.

• Run polls, Q&A sessions, and quizzes in Stories to engage your audience.

• Collaborate with creators in your niche to grow your reach.

Module 5: Monetizing Through Email Ads

5.1 Finding Advertisers

• Reach out to brands that align with your audience’s interests.

• Use platforms like Swapstack or Paved to connect with sponsors.

• Highlight your audience’s quality and engagement when pitching to advertisers.

5.2 Structuring Ad Placement

• Place ads where they feel natural in your email, such as:

  • Between content sections.

  • At the end of your email.

• Ensure that the ads are relevant and provide value to your audience.

5.3 Setting Ad Rates

• Start by charging $10-$30 per 1,000 subscribers if your audience is small but engaged.

• As your list grows and your engagement improves, increase your rates.

Module 6: Tracking and Improving Performance

6.1 Using Beehiiv Analytics

• Monitor metrics like open rates, click-through rates, and ad performance.

• Identify which types of content and ads perform best.

6.2 Improving Engagement

• Experiment with subject lines to improve open rates.

• Use storytelling and actionable tips to keep readers engaged.

• Ask readers for feedback to understand what they value most.

6.3 Scaling Your Business

• Use Instagram ads to promote your newsletter and grow your subscriber base.

• Expand your income streams by offering paid subscriptions or selling digital products.

• Automate workflows with tools like Zapier to save time.

Conclusion

Combining Beehiiv and Instagram is a powerful way to build a sustainable, high-quality email-based business. Focus on creating value for your audience, growing your subscriber base thoughtfully, and monetizing through carefully chosen ads.

Next Steps:

1. Set up your Beehiiv account and craft your first high-value email.

2. Optimize your Instagram profile and start promoting your newsletter.

3. Reach out to advertisers and begin monetizing your emails.

Resources:

• Beehiiv Help Center

• Instagram Business Tools

Remember, success comes from consistently delivering value. Start today and watch your audience and income grow!